LinkShadow (hereinafter “LinkShadow” or “We” or “Us”) respect your privacy and are committed to best practices and the use of appropriate measures to protect any personal data.

Please note that LinkShadow collects, uses and keeps information in compliance with the General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”), the California Consumer Privacy Act (“CCPA”), the UK Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003, and all relevant data protection regulations.

LinkShadow (its affiliates and subsidiaries) issues this Privacy Policy (the “Policy”) which sets out the basis on which your information, will be collected and processed by Us. Your visit to LinkShadow or the use of any LinkShadow products or services is an acceptance and consent to all practices as described in this Privacy Policy.

What do we mean by User Information

Any information that may be used to identify an individual, including but not limited to:

  • Contact and identification information such as your name, email, address and phone number.

  • Login Information such as your user ID and password.

  • Technical Data including your Internet Protocol (IP) address, health checks and support, login data, operating system and web browser type and version, traffic data, location data and other communication data, and the resources that you access.

  • Usage Data including how you use our website, products and services.

  • Profile Data including usernames, passwords, and feedback data.

  • Marketing and Communications Data including your preferences in receiving marketing from us and your communication preferences.

How usually user information is collected

LinkShadow may collect information about you or information that you provide to us (“User Information”) through the following:

  • As you interact with our website, products or services, we will collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies.

  • Provide contact details (e.g. giving business cards) at a marketing event.

  • Request and receive marketing communications.

  • Through a job application that you have submitted or inquiry, you may provide us with a copy of your CV or other relevant information. We may use this information for the purpose of considering your application or inquiry. Except when you explicitly request otherwise, we may keep this information on file for future reference.

  • We may source some of your information which is publicly available on the internet, such as from Facebook, LinkedIn, Twitter and Google, or from other sources, or any information that we acquire from third party service providers (such as business partners, sub-contractors for any technical delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). Wherever we collect information about you from third parties we ensure that we are legally entitled to do so.

  • When you purchase or use our products or services, we may use your personal data for purposes which include but are not limited to:

  • Verifying your credentials,

  • Carrying out end user compliance checks for export control purposes,

  • Processing orders and generating billing information.

How we may use user information & lawful basis of usage

Collected User Information held about you may be used by LinkShadow in the following circumstances:

  • To perform a contract we are about to enter into or have entered into with you, including notification of changes to our products and services.

  • Keeping our records updated and examine how Users use our products or services.

  • Where we need to comply with a legal obligation.

  • To provide you with information, products or services that you request from us, or which LinkShadow feel may interest you, where you have consented to be contacted for such purposes.

  • To allow you to participate in interactive features of our products or service, when you choose to do so, and develop our products and services to reach the highest level of User satisfaction.


Generally, most of the time we will get your consent before sending direct marketing communications to you via email or text message. You have the right to unsubscribe or withdraw consent to marketing at any time by contacting us.

If you are an existing customer, LinkShadow will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those that were the subject of a previous sale to you.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by contacting us via email at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase.

We will not sell or rent your data to third parties or share your data with third parties for marketing purposes. We may use third party software to send you information for marketing purposes, but such third parties will not have access to or be able to read your personal information.

If you receive an email which claims to come from us but does not use our domain, or if you are suspicious that an email may not be approved by us, then please send a copy of the email to [email protected] so we can investigate.


You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Storing user information

Your personal data is securely stored by LinkShadow on the LinkShadow servers. LinkShadow has set up systems and processes to prevent unauthorized access or disclosure of User Information.

Transfer of user information

As a global company, we have international sites and users all over the world. When you give us personal data, that data may be used, processed or stored anywhere in the world, including countries outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA, who work for us or for one of our suppliers. LinkShadow places substantial importance on protecting the confidentiality of personal information and seeks the cooperation of all its suppliers in furthering this goal. LinkShadow will only transfer personal information to a supplier where the supplier has provided assurances that they will provide at least the same level of privacy protection as is required by this Policy. Where LinkShadow has knowledge that a supplier is using or sharing personal information in a way that is contrary to this policy, LinkShadow will take reasonable steps to prevent or stop such processing.

Keeping personal data secured

LinkShadow endeavours to hold all personal data securely in accordance with our internal security procedures and applicable laws and regulations. We update and test our security on an ongoing basis. LinkShadow will do its best to protect User Information, but LinkShadow cannot guarantee the security of your data transmitted to our Site through the internet, or collected during the use of our products and services, any such transmission is at your own risk. Once LinkShadow have received your information, LinkShadow will maintain reasonable administrative, physical, technical and organizational measures to protect your personal data accessed or processed by LinkShadow against unauthorized or unlawful processing or accidental loss, destruction, damage or disclosure.

Disclosure of your personal data

We will not disclose your information to third parties, except in the conditions or with the parties set out below:

  • Within the LinkShadow for the fulfilment of the activities described in (How We May Use User Information & Lawful Basis of Usage).

  • To third parties to whom we may choose to transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

  • To third parties, if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of LinkShadow, or others.

  • When we have the individual’s consent to make such disclosure.

  • When the subject information is publicly available.

  • When release is required by law or regulation, or is requested by a government agency (for example, a subpoena);

  • When the disclosure is reasonably necessary for the establishment or defense of legal claims; or,

  • Upon discovery of fraudulent activity or other deceptive practices if we believe a governmental agency should be notified.

Retaining your personal data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Details of retention periods for different aspects of your personal data can be requested via our Data Privacy Officer at the contact details provided below.

Know your legal rights

GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR.

You have the right to request by contacting [email protected]

  • Information about how your personal data is processed;

  • A copy of your personal data;

  • An immediate correction to your personal data.

You can also:

  • Raise an objection about how your personal data is processed;

  • Request that your personal data is erased if there is no longer a justification for it;

  • Ask that the processing of your personal data is restricted in certain circumstances;

  • Opt out of the use of your personal data for any purposes or a specific purpose, such as the LinkShadow Customer Portal.

As part of Our commitment, none of the collected User Information is subject to be sold, and you have the following rights as per GDPR:

  • The right to be informed

  • The right of access

  • The right of rectification

  • The right to erasure

  • The right to restrict processing

  • The right to data portability

  • The right to object

  • Rights related to automated decision making and profiling

All of which are all included in the body of this Privacy Policy.

You can communicate with our Data Protection Officer with regards to any of the above mentioned rights by emailing [email protected]

Changes to our Privacy & Data Protection Policy

LinkShadow reserves the right to amend this Privacy and Data Protection Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy and Data Protection Policy at this Site. You should check our Site to see the current Privacy and Data Protection Policy that is in effect and any changes that may have been made to it.